Leisure Hydration vs Gatorade · Bay Area shelf head-to-head
Leisure Hydration and Gatorade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gatorade carries more Brand PowerGatorade is in more Bay Area grocersGatorade fields the deeper lineupGatorade sits further up the premium end
Leisure Hydration
Gatorade
27
brand power
56
6
products
73
1
categories
4
11
grocers
12
15.7¢
price per fl oz
12.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Leisure Hydration▭ Gatorade
Distribution · 30% of score46·50
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Leisure Hydration
no top category Gatorade doesn’t also play in.
only Gatorade
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Leisure Hydration · 4
only Gatorade · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Leisure Hydration · Gatorade
