Reading the shelf…
Like Family offers a diverse range of California extra virgin olive oils, each crafted to highlight unique flavor profiles and culinary pairings. From the bright and fruity notes of their everyday finishing oils to the robust and peppery Estate Tuscan blend, the brand emphasizes quality and the distinct characteristics of their California-grown olives. Their innovative "co-mill" process combines fresh, whole fruits with olives to create vibrant citrus and chili-infused oils, showcasing the complexity and depth of each ingredient.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
16 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Like Family (full bar = 100% of the shelf), grouped by department.
closest to Like Family in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Like Family lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.















4 storefronts across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Like Family· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Like Family Peppery California Olive Oil · its most-distributed SKU (1 door) in Olive Oils, the biggest opening. The closest open door is The Epicurean Trader.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 100% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.