Ll's Kitchen at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
LL's Kitchen offers a diverse range of granola and granola bars, each crafted with a focus on wholesome ingredients and dietary inclusivity.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Sweetheart Crunch, Soft Baked Granola in Granola.
Fairfax Market stocks granola thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Fairfax Market merchandises 1 of the 1 category the brand sells.
vegan against the store's assortment lean.
brand excitement 45/100.
maps onto categories the store already runs.
The full runway
Every category Ll's Kitchen plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in granola. Each dot is a product on the shelf, by its cost per oz (hover for which). Ll's Kitchen (orange) sits well above the shelf.
What to bring to expand
Ll's Kitchen’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →