Joel Gott Wines
competes on Cabernet Sauvignon & Zinfandel
2 SKUs head-to-head · contests 67% of the lineup · same category citywide
22
power
Reading the shelf…
Martin Pohl Wines runs 3 products across 1 category, stocked in a single Bay Area grocer. Its biggest footprint is wine, at 1% of the shelf. A niche presence · Brand Power 10/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
3 products in the catalog. how deep the product line is (saturating).
spans 1 category · 3 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Martin Pohl Wines (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Martin Pohl Wines · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
every Martin Pohl Wines product in stock, cheapest first.
2 storefronts across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Martin Pohl Wines· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Martin Pohl Wines Cabernet Sauvignon · its most-distributed SKU (1 door) in Cabernet Sauvignon, the biggest opening. The closest open door is Gus's Community Market · 3 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
$24.32 average price. where it sits on price · context, not scored into Brand Power.
already on that shelf: viano vineyards, joel gott wines, bedrock wine co.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.