Reading the shelf…
Mccormick® Perfect Pinch runs 3 products across 2 categories, stocked in 4 of 24 Bay Area grocers. Its biggest footprint is spices, at <1% of the shelf. A niche presence · Brand Power 17/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
3 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 3 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Mccormick® Perfect Pinch (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Mccormick® Perfect Pinch · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
every Mccormick® Perfect Pinch product in stock, cheapest first.
12 storefronts across 4 grocers carry it · tap a pin to open the store.
Bay Area stores already carrying Mccormick® Perfect Pinchthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
$8.47 average price. where it sits on price · context, not scored into Brand Power.
open here: Lemon Pepper
open = the store meaningfully carries that category (real depth, not a token SKU) and Mccormick® Perfect Pinch sells it elsewhere but has no SKU here.