Mccormick® Perfect Pinch vs Mccormick · Bay Area shelf head-to-head
Mccormick® Perfect Pinch and Mccormick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineup
Mccormick® Perfect Pinch
Mccormick
10
brand power
66
3
products
209
2
categories
16
3
subcategories
60
4
grocers
13
$8.47
avg price
$6.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mccormick® Perfect Pinch▭ Mccormick
Distribution · 30% of score17·54
M
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mccormick® Perfect Pinch
no top category Mccormick doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mccormick® Perfect Pinch · 0
no exclusive doors — everywhere Mccormick® Perfect Pinch is, Mccormick is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mccormick® Perfect Pinch · Mccormick