Mike's Hot Honey at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Mike's Hot Honey offers a diverse range of hot honey products designed to enhance foodservice and retail environments.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter.
Lead with Honey, Infused with Chilies in Honey.
Falletti Foods stocks honey thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Falletti Foods merchandises 2 of the 2 categories the brand sells.
paleo against the store's assortment lean.
brand excitement 80/100.
maps onto categories the store already runs.
The full runway
Every category Mike's Hot Honey plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in honey. Each dot is a product on the shelf, by its cost per oz (hover for which). Mike's Hot Honey (orange) sits above the shelf.
What to bring to expand
Mike's Hot Honey’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →