Reading the shelf…
Moment offers a range of botanical beverages and sleep blends designed to enhance well-being through the use of adaptogens like ashwagandha and L-theanine. Its products, which include botanical waters, sodas, and a hot chocolate sleep blend, are crafted with real fruits and botanicals to support mental clarity, stress relief, and improved sleep patterns. Moment emphasizes low-calorie options with no added sugar, caffeine, or alcohol, providing a natural alternative for those seeking wellness-focused drinks.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
31 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Moment (full bar = 100% of the shelf), grouped by department.
closest to Moment in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Moment lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.































1 storefront across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Moment· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Moment Blackberry Lavender Sparkling Adaptogens Drink · its most-distributed SKU (1 door) in Sparkling Juice, the biggest opening. The closest open door is Bi-Rite Market.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
$2.99 average price. where it sits on price · context, not scored into Brand Power.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.