Reading the shelf…
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Monkey Brittle offers a unique line of snacks that combine the natural sweetness of bananas with a variety of nuts and fruits, resulting in a crispy yet chewy texture.
Monkey Brittle isn’t on United Markets’ shelf yet. The opening: 3 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Bananas Nuts Raisins Brittle in Other Candies.
United Markets stocks other candies thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
United Markets carries crackers in real depth, 224 SKUs against a fleet median of 85, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is other candies: United Markets stocks only 4 there, so Monkey Brittle Bananas Nuts Raisins Brittle stands out rather than blending in. Lead with the other candies, and position the crackers as a finishing or gift item.
United Markets merchandises 3 of the 3 categories the brand sells.
paleo, vegan, vegetarian against the store's assortment lean.
brand excitement 60/100.
enters a thin other candies shelf as a point of difference.
Every category Monkey Brittle plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Monkey Brittle’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.