Reading the shelf…
Monte Nevado is a renowned Spanish brand specializing in high-quality deli meats, particularly hams. With over 120 years of expertise, the brand is celebrated for its natural, additive-free products, including Iberico and Serrano hams. Monte Nevado's offerings are distinguished by their meticulous curing process, which enhances the flavor and texture of their meats.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 6 of 24 Bay Area grocers. how many stores stock the brand.
5 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Monte Nevado (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Monte Nevado · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Monte Nevado in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Monte Nevado product in stock, cheapest first.
15 storefronts across 6 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Monte Nevado· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Monte Nevado Ham · its most-distributed SKU (5 doors) in Deli Ham, the biggest opening. The closest open door is Woodlands · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 91% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: true story, applegate, maestri
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.