true story
True Story Foods is a family-owned company that specializes in organic and natural meat products, including deli meats, sausages, and fresh pork. Founded in 2011 and based in Fairfield, California, the brand emphasizes humane animal raising practices and sustainability in its sourcing.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
21 products in the catalog. how deep the product line is (saturating).
spans 6 categories · 10 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are True Story (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as True Story · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to True Story in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full True Story lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find True Story online
Where to find True Story · Bay Area
Opportunities
New doors · no True Story in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show True Story· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with True Story Organic Oven Roasted Turkey Breast · its most-distributed SKU (9 doors) in Deli Turkey, the biggest opening. The closest open door is Safeway · 4 rivals already on that shelf.
