True Story vs Boar's Head · Bay Area shelf head-to-head
True Story and Boar's Head, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerTrue Story is in more Bay Area grocersBoar's Head fields the deeper lineupTrue Story sits further up the premium end
True Story
Boar's Head
53
brand power
58
21
products
173
6
categories
20
10
subcategories
49
14
grocers
10
$2.07
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ True Story▭ Boar's Head
Distribution · 30% of score58·42
carried in 14 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cured Meats1 vs 15 SKUs
only True Story
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only True Story · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: True Story · Boar's Head
