True Story vs Applegate · Bay Area shelf head-to-head
True Story and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineup
True Story
Applegate
53
brand power
72
21
products
111
6
categories
18
10
subcategories
21
14
grocers
20
$2.07
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ True Story▭ Applegate
Distribution · 30% of score58·83
carried in 14 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats14 vs 27 SKUs
3% of shelf
only True Story
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only True Story · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: True Story · Applegate
