True Story vs Dietz & Watson · Bay Area shelf head-to-head
True Story and Dietz & Watson, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
True Story carries more Brand PowerTrue Story is in more Bay Area grocersDietz & Watson fields the deeper lineupTrue Story sits further up the premium end
True Story
Dietz & Watson
53
brand power
46
21
products
48
6
categories
7
10
subcategories
16
14
grocers
8
$2.07
price per oz
$1.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ True Story▭ Dietz & Watson
Distribution · 30% of score58·33
carried in 14 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Processed Meats2 vs 4 SKUs
only True Story
only Dietz & Watson
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: True Story · Dietz & Watson
