True Story vs Zoe's Meats · Bay Area shelf head-to-head
True Story and Zoe's Meats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
True Story carries more Brand PowerTrue Story is in more Bay Area grocersZoe's Meats fields the deeper lineupTrue Story sits further up the premium end
True Story
Zoe's Meats
53
brand power
48
21
products
30
6
categories
6
10
subcategories
11
14
grocers
7
$2.07
price per oz
$1.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ True Story▭ Zoe's Meats
Distribution · 30% of score58·29
carried in 14 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pork2 vs 4 SKUs
only True Story
only Zoe's Meats
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: True Story · Zoe's Meats
