True Story vs Oscar Mayer · Bay Area shelf head-to-head
True Story and Oscar Mayer, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
True Story carries more Brand PowerTrue Story is in more Bay Area grocersOscar Mayer fields the deeper lineupTrue Story sits further up the premium end
True Story
Oscar Mayer
53
brand power
44
21
products
48
6
categories
6
10
subcategories
12
14
grocers
8
$10.84
avg price
$8.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ True Story▭ Oscar Mayer
Distribution · 30% of score58·33
O
carried in 14 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Processed Meats2 vs 6 SKUs
only True Story
only Oscar Mayer
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: True Story · Oscar Mayer
