Reading the shelf…
Moonglade Craft Soda specializes in creating organic, small-batch sodas with a focus on bold flavors and natural ingredients. Its range includes ginger beers and root beer, each crafted with organic cane sugar and botanical extracts, offering a refreshing alternative with reduced sugar content. Moonglade combines traditional soda flavors with innovative twists, such as adding real fruit juices and spices, to deliver a unique and naturally flavorful beverage experience.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 1 category · 3 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Moonglade Craft Soda (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Moonglade Craft Soda · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Moonglade Craft Soda in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Moonglade Craft Soda lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
3 storefronts across 2 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Moonglade Craft Soda· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Moonglade Craft Soda Organic Ginger Beer · its most-distributed SKU (2 doors) in Ginger Beer, the biggest opening. The closest open door is Andronico's Community Markets · 4 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
$3.84 average price. where it sits on price · context, not scored into Brand Power.
already on that shelf: fever-tree, q mixers, zevia
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.