Native Forest at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Native Forest is a brand that specializes in organic canned fruits, vegetables, and tropical specialties, known for its commitment to sustainability and ethical sourcing.
It’s already on the shelf here, with 10 SKUs across 9 categories. The growth is depth and breadth: 4 categories to widen.
Lead with 100% Organic Pineapple Slices in Organic Pineapple Juice in Canned Pineapple.
Driver's Market stocks canned pineapple thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 11 other Bay Area grocers.
The more differentiated opening is canned pineapple: Driver's Market stocks only 1 there, so Native Forest 100% Organic Pineapple Slices in Organic Pineapple Juice stands out rather than blending in.
Driver's Market merchandises 10 of the 14 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin canned pineapple shelf as a point of difference.
The full runway
Every category Native Forest plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
What to bring to expand
Native Forest’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
