Nordic Naturals at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Nordic Naturals is a leading brand in the vitamins and supplements category, known for its high-quality omega-3 fish oil products.
It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: , replicated across all 2 stores.
Berkeley Bowl merchandises 2 of the 3 categories the brand sells.
non-gmo, vegan against the store's assortment lean.
brand excitement 55/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Nordic Naturals plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (4/4 SKUs).
The store barely carries this category, so it is a hard sell.
What to bring to expand
Nordic Naturals’ SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →