Optimist
Optimist crafts a diverse range of botanical spirits and aperitifs that evoke the essence of various Californian landscapes and moods. Each product is meticulously distilled with a unique blend of botanicals, offering complex flavor profiles that range from citrusy and herbaceous to smoky and spiced. Designed for versatility, these spirits can be enjoyed on their own or as a sophisticated addition to cocktails, enhancing culinary experiences with their distinct and vibrant character.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Optimist (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Optimist · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Optimist in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Optimist lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Optimist · Bay Area
2 storefronts across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Optimist· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Optimist Spirit Non-Alcoholic Smoky Beer · its most-distributed SKU (1 door) in Non-Alcoholic Beers, the biggest opening. The closest open door is The Epicurean Trader · 2 rivals already on that shelf.
