Organic India at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Organic India is a brand specializing in herbal supplements and wellness products.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Fairfax Market merchandises 2 of the 2 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 55/100.
maps onto categories the store already runs.
The full runway
Every category Organic India plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 22 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
What to bring to expand
Organic India’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
