Out The Dough at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Out the Dough is a California-based brand specializing in vegan and gluten-free cookie creme pies, crafted from scratch in small batches since 2017.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter.
Lead with Oatmeal Cream Pie in Cream Pie.
United Markets stocks cream pie thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is cream pie: United Markets stocks only 10 there, so Out the Dough Oatmeal Cream Pie stands out rather than blending in.
United Markets merchandises 2 of the 2 categories the brand sells.
vegan against the store's assortment lean.
brand excitement 68/100.
enters a thin cream pie shelf as a point of difference.
The full runway
Every category Out The Dough plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in cream pie. Each dot is a product on the shelf, by its cost per oz (hover for which). Out The Dough (orange) sits well above the shelf.
What to bring to expand
Out The Dough’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →