Oxo at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
OXO is a brand known for its thoughtfully designed kitchen gadgets, storage solutions, and organization products.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 6 stores.
Target merchandises 1 of the 1 category the brand sells.
no strong clean/diet signal either way.
brand excitement 25/100.
maps onto categories the store already runs.
The full runway · across 6 stores
Every category Oxo plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
What to bring to expand
Oxo’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →