Reading the shelf…
World Market is a conventional independent running 4 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Palacios is a renowned brand specializing in authentic Spanish cured meats, particularly chorizo, originating from La Rioja, Spain.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: , replicated across all 4 stores.
World Market merchandises 2 of the 5 categories the brand sells.
keto against the store's assortment lean.
brand excitement 50/100.
maps onto categories the store already runs.
Every category Palacios plays in across the Bay Area grocers we track, and where it stands at World Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (1/1 SKUs).
Palacios’ SKUs World Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from World Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. World Market profile →
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.