Reading the shelf…
Paso A Paso runs 1 product across 1 category, stocked in a single Bay Area grocer. Its biggest footprint is wine, at <1% of the shelf. A niche presence · Brand Power 7/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
1 product in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Paso A Paso (full bar = 100% of the shelf), grouped by department.
closest to Paso A Paso in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Paso A Paso product in stock, cheapest first.
2 storefronts across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Paso A Paso· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Paso a Paso White Wine · its most-distributed SKU (1 door) in White Blend, the biggest opening. The closest open door is Bi-Rite Market.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
$12.99 average price. where it sits on price · context, not scored into Brand Power.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.