Peet's Coffee at Mill Valley Market
Mill Valley Market is a specialty independent running 1 Bay Area store, mid-size at about 8,590 sq ft each.
Peet's Coffee is a specialty coffee brand known for its high-quality, handcrafted coffee products.
It’s already on the shelf here, with 25 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen.
Lead with Café Domingo, Medium Roast Single Serve Coffee Pods in Coffee Pods.
Mill Valley Market stocks coffee pods thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
The more differentiated opening is coffee pods: Mill Valley Market stocks only 11 there, so Peet's Coffee Café Domingo, Medium Roast Single Serve Coffee Pods stands out rather than blending in.
Mill Valley Market merchandises 3 of the 3 categories the brand sells.
organic against the store's assortment lean.
brand excitement 56/100.
enters a thin coffee pods shelf as a point of difference.
The full runway
Every category Peet's Coffee plays in across the Bay Area grocers we track, and where it stands at Mill Valley Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 16 of 27 SKUs. Room to widen the line.
On shelf here, but only 8 of 26 SKUs. Room to widen the line.
What to bring to expand
Peet's Coffee’s SKUs Mill Valley Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 25
Presence and depth are measured from Mill Valley Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Mill Valley Market profile →
