Perfect Bar at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Perfect Bar is a brand known for its refrigerated protein bars made from whole food ingredients, founded in 2005 by siblings Leigh and Bill Keith in San Diego, California.
Perfect Bar isn’t on Pacific Market’s shelf yet in any of its 2 stores. the categories it plays in are thin here, so it is a harder sell.
Pacific Market merchandises 1 of the 4 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 75/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Perfect Bar plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in protein bars. Each dot is a product on the shelf, by its cost per oz (hover for which). Perfect Bar (orange) sits in line with the shelf.
What to bring to land
Perfect Bar’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
