Petit Pot at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Petit Pot is a brand specializing in French-inspired desserts, offering a range of creamy puddings and pot de crèmes.
Petit Pot isn’t on Fairfax Market’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Vanilla Rice Pudding, Organic French Dessert in Pudding Snacks.
Fairfax Market stocks pudding snacks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 11 other Bay Area grocers.
The more differentiated opening is pudding snacks: Fairfax Market stocks only 9 there, so Petit Pot Vanilla Rice Pudding, Organic French Dessert stands out rather than blending in.
Fairfax Market merchandises 2 of the 4 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 80/100.
enters a thin pudding snacks shelf as a point of difference.
The full runway
Every category Petit Pot plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in pudding snacks. Each dot is a product on the shelf, by its cost per oz (hover for which). Petit Pot (orange) sits well above the shelf.
What to bring to land
Petit Pot’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
