Reading the shelf…
Community Market CA is a independent grocer running 1 Bay Area store.
Pic’s isn’t on Community Market CA’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Crunchy No Salt Peanut Butter in Peanut Butter.
Community Market CA stocks peanut butter thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is peanut butter: Community Market CA stocks only 11 there, so Pic’s Crunchy No Salt Peanut Butter stands out rather than blending in.
Community Market CA merchandises 1 of the 1 category the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
enters a thin peanut butter shelf as a point of difference.
Every category Pic’s plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Where it would price in peanut butter. Each dot is a product on the shelf, by its cost per oz (hover for which). Pic’s (orange) sits above the shelf.
Pic’s’ SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →