Plum Organics at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Plum Organics is a brand dedicated to providing organic baby food and children's snacks, founded in 2007.
Plum Organics isn’t on Community Market CA’s shelf yet. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Community Market CA merchandises 2 of the 3 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 60/100.
maps onto categories the store already runs.
The full runway
Every category Plum Organics plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in other snack bars. Each dot is a product on the shelf, by its cost per oz (hover for which). Plum Organics (orange) sits in line with the shelf.
What to bring to land
Plum Organics’ SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
