popinsanity
Popinsanity offers a range of gourmet popcorn and nut products that blend traditional flavors with unique twists. Its offerings include Apple Cinnamon Walnuts with a hint of Korintje cinnamon and a selection of gourmet popcorn varieties such as Apples & Honey, Caramel Chocolate Drizzle, Chocolate Peanut Butter, and Cinnamon Baked Apple. The brand emphasizes handcrafted quality, using non-GMO ingredients and ensuring options that cater to various dietary preferences, including non-dairy, gluten-free, and vegan-friendly choices.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
82 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Popinsanity (full bar = 100% of the shelf), grouped by department.
Most similar brands
closest to Popinsanity in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Popinsanity lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Popinsanity · Bay Area
4 storefronts across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Popinsanity· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Popinsanity Classic Caramel Gourmet Popcorn · its most-distributed SKU (1 door) in Popcorn, the biggest opening. The closest open door is Pacific Market.
