pop secret
Pop Secret is an American brand specializing in popcorn, known for its bold flavors and classic comfort. The brand offers a variety of microwave popcorn options, including Butter, Homestyle, Extra Butter, Movie Theater Butter, and Double Butter flavors. Pop Secret is owned by Our Home, having been acquired from the Campbell Soup Company in 2024. The brand emphasizes using non-GMO corn and avoiding artificial dyes, flavors, and preservatives.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 6 of 24 Bay Area grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Pop Secret (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Pop Secret · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Pop Secret in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Pop Secret product in stock, cheapest first.
Sold at
Where to find Pop Secret · Bay Area
13 storefronts across 6 grocers carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Pop Secret· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Pop Secret Homestyle Microwave Popcorn · its most-distributed SKU (4 doors) in Popcorn, the biggest opening. The closest open door is Falletti Foods · 5 rivals already on that shelf.
