popzup popcorn
Popzup Popcorn offers a variety of handcrafted popcorn products made with simple, pure ingredients. Its selection includes low-calorie options like Butter Me Up and Cheddar Head, featuring non-GMO popcorn kernels and natural seasonings such as sweet cream butter, cheddar cheese, and turmeric. Additionally, Popzup provides unique seasonings like Applewood Smoked Maple, enhancing its popcorn with flavors like Vermont maple sugar and smoked sea salt.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
25 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Popzup Popcorn (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Popzup Popcorn · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Popzup Popcorn in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Popzup Popcorn lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Popzup Popcorn · Bay Area
9 storefronts across 3 grocers carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Popzup Popcorn· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Popzup Butter ME UP Popcorn · its most-distributed SKU (2 doors) in Popcorn, the biggest opening. The closest open door is Mill Valley Market · 5 rivals already on that shelf.
