Popzup Popcorn vs Bob's Red Mill · Bay Area shelf head-to-head
Popzup Popcorn and Bob's Red Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineupPopzup Popcorn sits further up the premium end
Popzup Popcorn
Bob's Red Mill
31
brand power
81
25
products
210
1
categories
25
3
grocers
22
$1.87
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Popzup Popcorn▭ Bob's Red Mill
Distribution · 30% of score13·92
P
carried in 3 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score88
only Popzup Popcorn
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Popzup Popcorn · 0
no exclusive doors — everywhere Popzup Popcorn is, Bob's Red Mill is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Popzup Popcorn · Bob's Red Mill
