skinnypop
SkinnyPop is a snack brand known for its popcorn products, which are marketed as healthy, gluten-free, and non-GMO. The brand offers a variety of flavors including Original, White Cheddar, and unique options like Roasted Garlic Butter and Avocado Lime. SkinnyPop products are available in various packaging sizes, catering to both individual snacking and larger gatherings.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
21 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Skinnypop (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Skinnypop · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Skinnypop in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Skinnypop product in stock, cheapest first.
Sold at
Find Skinnypop online
Where to find Skinnypop · Bay Area
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Skinnypop· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with SKINNYPOP Original, Gluten Free Popcorn Bag, 4.4 oz · its most-distributed SKU (12 doors) in Popcorn, the biggest opening. The closest open door is Canyon Market · 3 rivals already on that shelf.
