Skinnypop vs Smartfood · Bay Area shelf head-to-head
Skinnypop and Smartfood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skinnypop carries more Brand PowerSkinnypop is in more Bay Area grocersSkinnypop fields the deeper lineupSkinnypop sits further up the premium end
Skinnypop
Smartfood
50
brand power
29
21
products
8
2
categories
1
15
grocers
7
$1.38
price per oz
$1.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Skinnypop▭ Smartfood
Distribution · 30% of score63·29
S
S
carried in 15 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score83·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Skinnypop
only Smartfood
no top category Skinnypop doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Skinnypop · Smartfood
