Skinnypop vs Newman's Own · Bay Area shelf head-to-head
Skinnypop and Newman's Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineupSkinnypop sits further up the premium end
Skinnypop
Newman's Own
50
brand power
65
21
products
71
2
categories
13
15
grocers
19
$1.38
price per oz
98.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Skinnypop▭ Newman's Own
Distribution · 30% of score63·79
S
carried in 15 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Skinnypop
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Skinnypop · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Skinnypop · Newman's Own
