Skinnypop vs Orville Redenbacher · Bay Area shelf head-to-head
Skinnypop and Orville Redenbacher, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skinnypop carries more Brand PowerSkinnypop is in more Bay Area grocersSkinnypop fields the deeper lineupSkinnypop sits further up the premium end
Skinnypop
Orville Redenbacher
50
brand power
33
21
products
13
2
categories
2
15
grocers
9
$1.38
price per oz
44.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Skinnypop▭ Orville Redenbacher
Distribution · 30% of score63·38
S
carried in 15 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Skinnypop
only Orville Redenbacher
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Skinnypop · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Skinnypop · Orville Redenbacher
