Post at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Post is a prominent brand within the cereal category, known for its wide range of breakfast cereals.
It’s already on the shelf here, with 16 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen.
Lead with Great Grains Banana Nut Crunch Cereal in Cereal.
Fairfax Market stocks cereal thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
Fairfax Market merchandises 2 of the 2 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 40/100.
maps onto categories the store already runs.
The full runway
Every category Post plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 15 of 34 SKUs. Room to widen the line.
How it prices
Where it would price in cereal. Each dot is a product on the shelf, by its cost per oz (hover for which). Post (orange) sits in line with the shelf.
What to bring to expand
Post’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
