potluck
Potluck offers versatile Korean cooking pastes that enhance a variety of dishes with bold flavors. Its Gochujang provides a spicy, savory, and slightly sweet profile ideal for marinating and mixing, while the Ssamjang delivers a savory funk and sweet heat perfect for dipping and complementing grilled meats and vegetables. Both products are crafted with traditional ingredients like fermented soybean powder and sesame oil, ensuring authentic taste experiences.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
2 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Potluck (full bar = 100% of the shelf), grouped by department.
Most similar brands
closest to Potluck in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Potluck lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Potluck · Bay Area
4 storefronts across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Potluck· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Potluck Ssamjang · its most-distributed SKU (1 door) in Barbecue Sauces, the biggest opening. The closest open door is Berkeley Bowl.
