Reading the shelf…
Rainbo specializes in creating potent and bioavailable dual extract tinctures from sustainably cultivated and wildcrafted mushrooms in Canada. Its product line includes blends and single mushroom tinctures such as Chaga, Cordyceps, and a multi-mushroom blend known as 11:11, available in both alcohol and alcohol-free formulations. These tinctures are designed for everyday use to support immune health, energy levels, and overall well-being, and are offered in bulk sizes for integration into café menus or personal recipes.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
5 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Rainbo (full bar = 100% of the shelf), grouped by department.
the full Rainbo lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.





1 storefront across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Rainbo· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Rainbo 8 ct, White, Hot Dog Buns, 12 oz · its most-distributed SKU (1 door) in Hot Dog Buns, the biggest opening. The closest open door is Fairfax Market.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
$4.49 average price. where it sits on price · context, not scored into Brand Power.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.