Ripple Kids at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Ripple Kids: Ripple is a brand specializing in plant-based milk alternatives, offering products that are dairy-free, vegan, and free from nuts, lactose, and gluten.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: , replicated across all 6 stores.
Target merchandises 1 of the 2 categories the brand sells.
vegetarian against the store's assortment lean.
an established national brand with proven demand.
maps onto categories the store already runs.
The full runway · across 6 stores
Every category Ripple Kids plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (1/1 SKUs).
The store barely carries this category, so it is a hard sell.
What to bring to expand
Ripple Kids’ SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →