Roar Organic at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 5 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen.
Lead with Vitamin Enhanced Beverage, Organic, Blueberry Acai in Sports Drinks.
Community Market CA stocks sports drinks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is sports drinks: Community Market CA stocks only 12 there, so ROAR Organic Vitamin Enhanced Beverage, Organic, Blueberry Acai stands out rather than blending in.
Community Market CA merchandises 2 of the 2 categories the brand sells.
organic, vegan against the store's assortment lean.
brand excitement 85/100.
enters a thin sports drinks shelf as a point of difference.
The full runway
Every category Roar Organic plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
Fully stocked here (2/2 SKUs).
How it prices
Where it would price in sports drinks. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Roar Organic (orange) sits above the shelf.
What to bring to expand
Roar Organic’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
