Reading the shelf…
Big Island Organics offers a range of refreshing beverages crafted from organic ingredients, focusing on simplicity and natural flavors. Its products, including Gingerade Mate and Hawaiian Gingerade, blend invigorating elements like ginger and lemon juice to provide a flavorful and energizing experience. With an emphasis on organic and natural sweeteners, Big Island Organics delivers beverages that highlight the essence of pure, uncomplicated ingredients.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 7 of 24 Bay Area grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Big Island Organics (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Big Island Organics · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Big Island Organics in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Big Island Organics lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.








10 storefronts across 7 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Big Island Organics· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Big Island Organics Beverage · its most-distributed SKU (6 doors) in Lemonade And Limeade, the biggest opening. The closest open door is Mollie Stone's Markets · 5 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 49% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: santa cruz organic, urban remedy, barsotti
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Big Island Organicsthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open = the store meaningfully carries that category (real depth, not a token SKU) and Big Island Organics sells it elsewhere but has no SKU here.