Big Island Organics vs Lakewood Organic · Bay Area shelf head-to-head
Big Island Organics and Lakewood Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 7 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Big Island Organics
no top category Lakewood Organic doesn’t also play in.
only Lakewood Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Big Island Organics is, Lakewood Organic is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Island Organics · Lakewood Organic
