Big Island Organics vs Urban Remedy · Bay Area shelf head-to-head
Big Island Organics and Urban Remedy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Urban Remedy carries more Brand PowerUrban Remedy is in more Bay Area grocersUrban Remedy fields the deeper lineupUrban Remedy sits further up the premium end
Big Island Organics
Urban Remedy
22
brand power
59
8
products
65
1
categories
21
2
subcategories
21
7
grocers
8
27.1¢
price per fl oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Big Island Organics▭ Urban Remedy
Distribution · 30% of score29·33
B
carried in 7 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Big Island Organics
no top category Urban Remedy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Big Island Organics · 4
only Urban Remedy · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Big Island Organics · Urban Remedy
