Ronda's Fine Foods at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Ronda's Fine Foods offers a selection of gourmet dips and spreads that celebrate traditional flavors from around the world.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen, replicated across all 3 stores.
Lead with Muhammara Dip/Sauce/Spread in Other Dips And Spreads.
Woodlands stocks other dips and spreads thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Woodlands carries other sauces in real depth, 25 SKUs against a fleet median of 11, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is other dips and spreads: Woodlands stocks only 10 there, so Ronda's Fine Foods Muhammara Dip/Sauce/Spread stands out rather than blending in. Lead with the other dips and spreads, and position the other sauces as a finishing or gift item.
Woodlands merchandises 2 of the 2 categories the brand sells.
keto, paleo, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin other dips and spreads shelf as a point of difference.
The full runway · across 3 stores
Every category Ronda's Fine Foods plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Fully stocked here (1/1 SKUs).
How it prices
Where it would price in other dips and spreads. Each dot is a product on the shelf, by its cost per oz (hover for which). Ronda's Fine Foods (orange) sits well above the shelf.
What to bring to expand
Ronda's Fine Foods’ SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →