Rotten at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Rotten is a brand that specializes in crafting innovative gummy candies that combine bold flavors with a focus on natural ingredients.
It’s already on the shelf here, with 4 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen.
Lead with Sour Gummy Cruncheez Variety Pack, 1.8 oz, 8-count in Sour Candy.
Community Market CA stocks sour candy thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is sour candy: Community Market CA stocks only 3 there, so Rotten Sour Gummy Cruncheez Variety Pack, 1.8 oz, 8-count stands out rather than blending in.
Community Market CA merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 75/100.
enters a thin sour candy shelf as a point of difference.
The full runway
Every category Rotten plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
Fully stocked here (2/2 SKUs).
What to bring to expand
Rotten’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →