rotten
Rotten is a brand that specializes in crafting innovative gummy candies that combine bold flavors with a focus on natural ingredients. Its product range includes Gummy Cruncheez and Gummy Worms, both available in original and sour varieties, with options like Spicy Sour for those seeking an extra kick. The brand prioritizes low-sugar content and the absence of artificial additives, offering a unique twist on traditional gummy treats while maintaining a commitment to quality and taste.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 6 of 24 Bay Area grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Rotten (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Rotten · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Rotten in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Rotten lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Rotten · Bay Area
8 storefronts across 6 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Rotten in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Rotten· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Rotten Gummy Cruncheez, Sour · its most-distributed SKU (4 doors) in Sour Candy, the biggest opening. The closest open door is Target · 4 rivals already on that shelf.