Rotten vs Trolli · Bay Area shelf head-to-head
Rotten and Trolli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Trolli is in more Bay Area grocersRotten sits further up the premium end
Rotten
Trolli
24
brand power
24
12
products
11
1
categories
1
2
subcategories
3
6
grocers
7
$5.34
avg price
$3.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rotten▭ Trolli
Distribution · 30% of score25·29
R
T
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score63·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rotten
no top category Trolli doesn’t also play in.
only Trolli
no top category Rotten doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rotten · Trolli
